Cookie Policy
This Cookie Policy explains how Luvanto – QA Flooring Solutions Limited (“we”, “our”, “us”) uses cookies and similar technologies on our website www.luvanto.com (“our site”).
For information about how we process personal data more generally, please see our Data Privacy Policy.
1 What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They help websites recognise your device, remember your preferences, and improve your overall experience.
Cookies can be:
- Session cookies – deleted automatically when you close your browser; or
- Persistent cookies – remain stored until they expire or you delete them.
We also use similar technologies such as pixels, tags, and scripts, which work in a similar way.
2 How and Why We Use Cookies
We use cookies to:
- Recognise you when you visit our site
- Remember your preferences and any notifications you’ve already seen
- Enable secure areas and core functions (e.g. checkout, login)
- Understand how visitors use our site and improve its performance
- Display relevant content and advertising based on your interests
Most cookies do not directly identify you, but some may collect personal data (for example, your IP address or device ID). Where this occurs, we treat it in accordance with our Privacy Policy.
3 Consent for Cookies
Under the UK GDPR and Privacy and Electronic Communications Regulations (PECR):
- Essential cookies (those required for the site to function) are placed automatically.
- Non-essential cookies (analytics, functional, and advertising cookies) are used only if you consent.
When you first visit our site, you’ll see a cookie banner asking whether you consent to non-essential cookies.
You can manage or withdraw your consent at any time by selecting Cookie Settings at the bottom of our website or adjusting your browser preferences.
4 Cookies We Use
Below is a list of cookies currently used on our website. The specific names or durations may change as our technology evolves.
4.1 Essential Cookies
These are required to make the site work properly — for example, enabling secure log-in, basket functionality, or navigation. Without them, some services cannot be provided.
| Cookie Name | Purpose | Duration |
| _cfduid | Used by Cloudflare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. | 1 year |
| is_eu | Session tracking cookie used to identify region. | Session |
| JSESSIONID | Maintains an anonymous user session for the server. | Session |
4.2 Essential Third-Party Cookies
These provide core functionality and basic security.
| Cookie Name | Purpose | Duration |
| APISID, HSID, NID, PREF, SAPISID, SID, SSID | Used by Google reCAPTCHA to determine and verify that the user is not a robot. See Google Privacy Policy. | Up to 2 years |
4.3 Functional Cookies
These remember your preferences and choices, such as cookie acceptance or login information.
| Cookie Name | Purpose | Duration |
| EU_COOKIE_LAW_CONSENT | Records a user’s acceptance of cookie use so the banner is not shown again until expiry. | 30 days |
| cf:visitor_id | Used to track a unique visitor ID for returning users. | 11 months 30 days |
4.4 Performance and Analytics Cookies
These collect anonymous information about how visitors use our site. We use Google Analytics and Bing Analytics to help us understand traffic sources, popular pages, and technical performance.
| Cookie Name | Purpose | Duration |
| _ga | Used by Google Analytics to distinguish users. | 2 years |
| _gat | Used by Google Analytics to limit request rate. | 1 minute |
| _gid | Used by Google Analytics to distinguish users. | 24 hours |
| MUID | Provided by Bing; sets a unique user ID for analytics and ad performance tracking. | 1 year 24 days |
Note: We do not allow Google or Bing to use or share our analytics data. IP addresses are anonymised where possible.
4.5 Advertising and Targeting Cookies
These cookies track your browsing behaviour to show you relevant ads, measure marketing performance, and limit ad repetition.
| Cookie Name | Purpose | Duration |
| _fbp | Facebook/Meta tracking pixel used to identify visitors and deliver personalised advertising. | 3 months |
| Other similar tracking cookies | May be used by advertising partners such as Google Ads, Meta (Facebook/Instagram), and Mailchimp to measure campaign performance and engagement. | Various (up to 2 years) |
Advertising partners may combine this data with information you’ve provided elsewhere or that they’ve collected from your use of their services. Please refer to their own privacy policies for details.
5 Third-Party Cookies and International Data Transfers
Some cookies (such as those from Google, Meta, Mailchimp, and other providers) involve the transfer of data outside the UK/EEA.
When this happens, we ensure that appropriate safeguards are in place, such as:
- UK-approved Standard Contractual Clauses (SCCs), or
- Transfers to countries with a UK adequacy decision.
These measures ensure your data remains protected under UK data protection law.
6 Managing and Disabling Cookies
You can control cookies in several ways:
6.1 On Our Website
Use the Cookie Settings link or banner to review and update your preferences at any time.
6.2 Through Your Browser
You can block or delete cookies through your browser settings. Guidance for major browsers:
- Google Chrome
- Microsoft Edge
- Safari
- Firefox
Disabling certain cookies may affect website functionality or your shopping experience.
You can learn more about cookies and your rights at the ICO website:
https://ico.org.uk/for-the-public/online/cookies/
7 Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or how we use cookies.
Any updates will be posted on this page with a new “Last updated” date.
8 Contact Us
If you have any questions about our use of cookies, please contact:
Luvanto – QA Flooring Solutions Limited
Email: [email protected]
Telephone: 0151 495 3434
Address: 2 Hurricane Drive, Liverpool L24 8RL
Last updated: November 2025